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For manufacturers, trending hashtags are nonetheless a great way to succeed in an engaged viewers. In line with Twitter, when manufacturers use relevant hashtags to tap into trending conversations on the platform, they see an increase in model consciousness, message association, and even purchase intent. Individuals may lookup hashtags round topics they’re keen on, whether they’re advisable in the Explore tab or the person searches for a hashtag straight in the search bar. If a preferred tweet will get a variety of engagement and sparks conversations, Twitter desires to highlight it. Engagement metrics like retweets, quote tweets, likes, and replies are all visibility components.