In the United Kingdom, sports betting has evolved into a multi-billion pound industry. Over time, the emergence of new technology and a more relaxed regulatory framework has driven the growth and popularity of online betting. Today, punters can bet on a variety of sports, ranging from football and horse racing to darts and esports, from the comfort of their homes. This article provides an in-depth review of the top UK sports betting sites, considering aspects such as betting markets, odds, promotions, security, and customer service.

William Hill

Overview

William Hill is one of the most renowned names in the UK sports betting industry. Established in 1934, it has weathered the tests of time, growing into a respected and well-rounded betting platform. Its online betting platform offers a wide array of sports and betting markets, with a strong emphasis on UK sports like football, cricket, and horse racing.

Markets and Odds

The variety of betting markets available at William Hill is impressive.